SERVICES
Orgain
Orgain Nutrition Advisory Board – Building Credibility Through Expert Partnerships
Strategy
As Orgain experienced rapid growth, there was an increasing need to establish credibility within the healthcare and consumer nutrition markets. To achieve this, Orgain turned to Pollock Communications to build a trusted network of Registered Dietitian Nutritionists (RDNs) who could serve as credible advocates for the brand, amplify its nutritional benefits, and foster meaningful connections with consumers and healthcare professionals. Our approach included:
- Formalizing the Orgain Nutrition Advisory Board, consisting of respected RDNs, to increase brand credibility and position Orgain as a trusted leader in clean nutrition.
- Providing strategic counsel and management of all advisory board activities, including consulting requests, media interviews, social media content, and recipe development.
- Leveraging the board’s expertise to generate authoritative messaging, consumer engagement, and media exposure, ensuring Orgain’s nutrition benefits were effectively communicated to target audiences.
- Coordinating social media content such as Instagram Reels, static posts, and video testimonials from board members, fostering authentic and relatable brand endorsements.
- Organizing focus groups to gain valuable insights from RDNs, ensuring Orgain’s product development and messaging remained aligned with healthcare professional recommendations.
Results
- Established a strong network of credible health professionals who actively advocated for Orgain across social media, media outlets, and educational platforms.
- Generated increased brand visibility through media interviews, expert quotes, and advisory board-led content, reaching both healthcare professionals and consumers.
- Strengthened consumer trust in Orgain, as dietitian endorsements reinforced the brand’s commitment to clean, science-backed nutrition.
- Drove product awareness and credibility, positioning Orgain as a go-to choice for health-conscious consumers seeking clean and nutritious products.
By leveraging the credibility and influence of Registered Dietitian Nutritionists, the Orgain Nutrition Advisory Board successfully elevated the brand’s presence in both healthcare and consumer markets, strengthening its reputation as a leader in clean nutrition.