SERVICES
Moon Cheese
Strategy
Moon Cheese had the perfect product formula—a 100% cheese snack, naturally high in protein and low in carbs—but needed a strategic approach to stand out in the competitive better-for-you snack category. With rising consumer interest in the keto diet, backed by Pollock’s annual trends survey and scientific research, we identified a unique positioning opportunity to establish Moon Cheese as the ultimate keto-friendly snack and drive media visibility and retail expansion.
To achieve this, we implemented a multi-faceted strategy focused on:
- Strategic Brand Positioning: Positioned Moon Cheese as the go-to keto snack, aligning with one of the most enduring food trends.
- Media & Influencer Engagement: Secured feature placements in top-tier consumer media, reinforcing Moon Cheese as a must-have snack for health-conscious consumers.
- Product & Packaging Support: Guided the brand through product innovation, packaging updates, and flavor launches to keep it fresh and relevant on shelves.
- Retail Growth Acceleration: Leveraged media buzz to support sell-in efforts with major retailers.
Results
Through a combination of media influence, brand strategy, and retail execution, we successfully catapulted Moon Cheese to national recognition:
- Over 3 billion media impressions, securing top placements in leading consumer publications.
- Won the 2019 Women’s Health Food Award, solidifying its reputation as a trusted, nutritious snack option.
- Featured on ‘Top Healthy Snack’ lists and earned prestigious industry awards.
- Secured new national retail distribution in major chains like Costco.
- Doubled Q1 sales following a surge in media coverage.
By leveraging the keto trend, amplifying media reach, and driving retail expansion, Moon Cheese transformed from a niche product into a nationally recognized snack brand, proving that the right strategy can turn a simple concept into a billion-impression success story.