Orgain
Strategy
As Orgain continued to expand its presence in the health and wellness space, the brand sought to deepen its connection with healthcare professionals (HCPs) and consumers while positioning itself as a thought leader in clean nutrition.
To achieve this, Pollock Communications conceptualized, coordinated, and produced The Good Clean Nutrition Podcast, sponsored by Orgain, which brought together subject-matter experts to discuss the latest trends in health, wellness, and nutrition.
- Identifying and securing credible guests, including leading dietitians, medical experts, and wellness professionals to discuss trending nutrition topics.
- Creating detailed interview questions, guest introductions, and Orgain commercials to ensure each episode aligned with the brand’s messaging and mission.
- Managing full audio and video production, including pre-recording tech checks, recording coordination, and post-production to ensure high-quality content.
- Crafting show notes, transcriptions, and episode descriptions for Orgain’s podcast landing page and YouTube channel to optimize searchability and engagement.
- Promoting each episode through Orgain’s HCP newsletter and social media channels to drive traffic and increase listenership.
- Ensuring scientific accuracy in all content, reinforcing Orgain’s credibility as a trusted leader in clean nutrition.
Results
- 100,000+ podcast downloads by the end of Season 3, demonstrating strong listener engagement.
- Gold Winner at the 2023 Hermes Creative Awards, recognizing the podcast’s excellence in content creation and production.
- Nominated for the People’s Choice Podcast Award, further validating the podcast’s industry impact and popularity.
- Named a finalist in the ‘Podcast’ category at the 2023 Ragan PR Awards, showcasing the podcast’s outstanding contribution to health and nutrition education.
- Expanded Orgain’s credibility and visibility among healthcare professionals and consumers, further positioning the brand as a trusted voice in clean nutrition.
By strategically producing high-quality, expert-driven content and amplifying it through targeted marketing channels, The Good Clean Nutrition Podcast has successfully established Orgain as a thought leader, driving brand credibility, consumer trust, and increased awareness among healthcare professionals and wellness enthusiasts. The podcast’s continued success and industry recognition have positioned Orgain at the forefront of clean nutrition conversations, reinforcing its mission to inspire healthy living through science-backed products and expert insights.