Your story deserves to be heard.
We make sure it is.
Pollock Communications is a full-service public relations agency specializing in food, beverage, nutrition, and wellness. With over 25 years of experience, we help brands and organizations turn complex nutrition science into powerful stories that inspire trust, drive awareness, and influence behavior.
PHILOSOPHY & APPROACH
We translate science into action.
Today’s consumers are more informed—and more skeptical—than ever. That’s why we start with evidence, stay rooted in credibility, and speak in a voice that resonates across media, influencers, consumers and health professionals.
At Pollock Communications, we go beyond the press release. Our work blends strategic storytelling with science-backed messaging to spark real engagement, shape public opinion, and support long-term brand growth.
Pollock Communications has consistently provided us with the highest quality customer service and professionalism while working tirelessly for our industry. Their insight and expertise in the areas of food, nutrition and wellness are unparalleled.
Karen Cahill
Cranberry Marketing Committee
SERVICES
Our specially tailored services range from digital, social, and media activations to influencer campaigns and scientific messaging—sparking engagement that drives results. Whether navigating a crisis, launching a cause campaign, or owning the stage at retail, foodservice, or live events, we deliver integrated PR solutions that connect, inspire, and perform.
What we do
Full-service PR for food, nutrition, and wellness brands.
We offer integrated communications services and partner with brands, commodity boards and industry organizations to navigate the evolving food, health, and wellness media landscape.
Brand Building & Repositioning
- Integrated marketing campaign development
- Website and digital content creation
- Test market support
Cause Marketing
Identify and partner with non-profits and charitable causes
Design and implement CSR campaigns
Build brand reputation and consumer loyalty
Content Marketing
Digital content and visual branding
Infographics and ToolKits
Educational resources and material
Crisis Communications & Reputation Management
Crisis planning and preparedness
Reputation and brand protection
Activist management and demonstration management
Product tampering and recall response
Ingredient and health issues strategy
Digital & Social Media Marketing
Social media strategy, management and content creation
Influencer campaigns and partnerships
Paid media, contests and promotions
Community engagement and measurement
Earned & Paid Media
New product launches and line extensions
Media events and spokesperson activation
Consumer, trade and business media outreach
Media monitoring and performance analysis
Foodservice & School Foodservice
Educational toolkits and resources
Webinar development and engagement strategy
Influence & Spokesperson Activation
Celebrity and influencer identification and outreach
Partnership contracts and negotiations
Media training for brand spokespeople
Research & Analytics
Market and consumer research
Trigger and touchpoint analysis
Data-driven strategy development
Real-time tracking and performance measurement
Retail Support
Retail relationships and connections
In-store sampling programs and event tours
Retail dietitian partnerships and sales support
Custom POS materials and coupon programs
Scientific Activation
Scientific Advisory Board creation and management
Strategic research planning and direction
Translating science for consumer and media use
Scientific symposia and research publicity
Research reviews, white papers and position statements
Key opinion leader engagement
Strategic Partnerships
Health and nutrition education initiatives
HCP and influencer collaborations
FDA & USDA regulatory support and policy work
Trade Shows & Event Support
Full-service trade show planning and execution
Exhibit management and on-site support
Influencer engagement and meetings coordination
Industry Insights
Research backed by experts.
We’re proud to lead the industry with our annual What’s Trending in Nutrition survey—developed in partnership with Today’s Dietitian and powered by insights from hundreds of Registered Dietitian Nutritionists (RDNs). These findings keep our clients ahead of consumer trends, from emerging ingredients to evolving health behaviors.
We also have deep experience navigating public policy. Our team has worked alongside the USDA and FDA on key initiatives, providing strategic counsel and advocacy support for nutrition-forward brands and campaigns.
Whether you’re launching a product, building credibility with health professionals, or shaping national nutrition policy, we craft smart, measurable campaigns that drive engagement and deliver results. Our work is as strategic as it is creative—because your message deserves both.
Our Founder & President
Meet Louise Pollock
Louise has more than 25 years of experience in the public relations profession helping food companies and agriculture clients develop and implement strategic marketing programs. She knows that in order to change consumer perceptions, it is important to use research to reframe a client’s story – to change belief states and move the needle.
Louise advises clients in the development of global crisis response systems and has been a key member of public affairs and crisis teams for clients. As a tribute to her longstanding foodservice and hospitality expertise, passion and successes, Louise was named to the 2020 list of Top Women in Metro New York Foodservice & Hospitality Media/PR. She also serves as a member of The Forum for the Future, developing strategies for the Tea 2030 Sustainability team.