HerbaLand Naturals
Strategy
Herbaland wanted to increase brand visibility and establish its products as trusted health solutions by leveraging the influence of Registered Dietitians. By partnering with media-savy RD spokespeople and activating a network of dietitian ambassadors, the goal was to secure media coverage, boost brand credibility and educate consumers on the health benefits of Herbaland products:
RD Spokesperson Partnerships
- Partnered with RDs who are regularly featured on national and regional television shows and in print publications.
- Sent product samples to spokespeople, offering them the chance to try Herbaland’s products and share their expertise.
- Pitched these RDs to key television and print outlets, positioning them as experts to talk about Herbaland’s health benefits.
Dietitian Ambassador Network
- Targeted a broad list of RDs, focusing on those active on social media, to join a dedicated Herbaland Ambassador program.
- Created a landing page on Herbaland’s website where RDs could sign up and access educational resources.
- Shared educational handouts and exclusive discount codes with ambassadors to distribute to their patients, increasing engagement and product adoption.
Results
The Herbaland RD partnership strategy resulted in meaningful media coverage, increased brand trust and stronger consumer education.
- Secured media placements through influential RDs, resulting in broadcast and print coverage for Herbaland across national and regional platforms.
- Amplified social media buzz with dietitian ambassadors promoting Herbaland products and sharing health benefits on their channels.
- Increased product awareness as the ambassador network leveraged their influence to spread the message to a highly engaged audience of health-conscious consumers.
By aligning with trusted nutrition experts and executing a multi-channel outreach strategy, Herbaland effectively raised brand awareness, earned credibility in the health space and cultivated a community of dietitian advocates.