L-Nutra
Strategy
L-Nutra, a leader in fasting science and nutrition, needed to educate healthcare professionals (HCPs) and dietitians on the scientific benefits and clinical applications of the Fasting Mimicking Diet (FMD).
To effectively position L-Nutra as a trusted expert in fasting and longevity nutrition, we developed a dual-pronged strategy targeting both healthcare professionals and registered dietitians through trusted, high-value educational platforms. Our approach included:
- Leveraging L-Nutra’s HCP Network: Featuring key experts on the Natural Medicine Journal (NMJ) podcast to discuss various types of fasting and the extensive scientific research behind them.
- Engaging Dietitians Through an Accredited Webinar: Hosted an in-depth, science-backed webinar to educate Registered Dietitians (RDs) on the clinical applications of FMD, ensuring credibility and professional endorsement.
Results
Our strategic engagement with key opinion leaders, healthcare professionals, and dietitians resulted in significant awareness and education within the professional nutrition and medical communities:
- Podcast Impact: Since its release, the NMJ podcast featuring L-Nutra’s experts has garnered substantial views and downloads, expanding professional awareness of fasting research.
- Dietitian Engagement: The accredited FMD educational webinar attracted over 1,000 Registered Dietitians, driving interest and professional validation of the fasting approach.
By effectively leveraging trusted voices and professional education platforms, L-Nutra successfully expanded awareness and credibility for FMD, reinforcing its role as a scientific leader in fasting and longevity nutrition.