Cranberry Institute Berry Best Guidebook
Strategy
While cranberries have long been recognized for their role in urinary tract health, new research continues to reveal even more potential health benefits. The challenge was to effectively communicate the latest science-backed findings to health professionals, media and consumers reinforcing cranberries as a functional food for overall health.
To achieve this, we launched The Berry Best Guidebook, a digital resource that provides an in-depth look at cranberries’ bioactive compounds and their impact on various aspects of health. The strategy included:
- Comprehensive Research Review: Partnered with top researchers to compile the latest evidence on cranberries’ health benefits, including gut microbiome support, cardiovascular health, diabetes management and immunity.
- User-friendly Digital Experience: Designed an easy-to-navigate guide with quick links to key health topics, making scientific findings more accessible.
- Strategic Media Outreach: Engaged health and nutrition media, registered dietitians and researchers to drive awareness and encourage utilization of the guidebook.
Results
The Berry Best Guidebook successfully positioned cranberries as a science-backed superfood, reinforcing their health benefits and driving industry conversation.
- Extensive media coverage, generating widespread awareness among health professionals and consumers.
- Strong engagement from registered dietitians and researchers, leveraging the guidebook as a go-to resource for cranberry health benefits.
- Strengthened cranberries’ position as a functional food, supporting broader conversations around gut health, immunity and cardiometabolic wellness.
By delivering scientific credibility in an accessible format, The Berry Best Guidebook has become a key educational tool that enhances consumer understanding and strengthens cranberries’ role in health-conscious diets.
