Tea Council of the USA, Inc.
#IndividualiTEA Sweepstakes – Engaging Tea Lovers Through Social Media
Strategy
The Tea Council of the USA aimed to increase consumer engagement, raise awareness of tea’s benefits and celebrate National Hot Tea Month and National Hot Tea Day by encouraging tea lovers to share their personal tea moments in a way that would generate excitement and social media buzz.
- Launched the #IndividualiTEA Sweepstakes to inspire consumers to showcase their unique tea rituals.
- Utilized Wyng as the official sweepstakes platform, allowing participants to easily upload their photos and videos for entry.
- Partnered with tea industry members to provide prizes, including $1,000, a year’s supply of tea and tea inspired prize packs.
- Promoted the sweepstakes across Tea Council’s social media channels (Instagram, TikTok, X and Facebook) through engaging content and interactive posts.
- Executed targeted media outreach and influencer engagement to drive participation and expand reach.
- Distributed a national press release to generate buzz across traditional and digital media outlets.
Results
- The #IndividualiTEA Sweepstakes successfully engaged tea lovers, driving participation and amplifying awareness of tea’s benefits.
- Strong consumer participation on Wyng, with a high number of entries submitted via photo and video uploads.
- Increased social media engagement across all platforms, as participants actively shared their stories using #IndividualiTEA hashtag.
- Earned media coverage from press outreach, reinforcing tea’s role in daily rituals and wellness.
Through strategic digital engagement, influencer collaborations and the seamless integration of Wyng, the #IndividualiTEA Sweepstakes, in it’s eighth year effectively captured consumer interest and elevated tea’s presence during National Hot Tea Month.
