Brightseed Bio-1
Building Scientific Credibility for a Novel Gut Health Solution
Strategy
As Brightseed prepared to launch Bio-01, a proprietary hemp dietary fiber product containing novel bioactives (NCT and NFT), they needed to establish scientific credibility and generate awareness among Key Opinion Leaders (KOLs), Key External Experts (KEEs), and healthcare professionals (HCPs), particularly Registered Dietitians (RDs). The goal was to position Bio-01 as a breakthrough ingredient for gut health while minimizing market entry objections.
- Developed a strategic science activation plan focused on highlighting Bio-01’s benefits rooted in dietary fiber and its novel bioactives.
- Mapped and identified influential KOLs/KEEs in gut health and dietary fiber research, including scientific advisors and respected RDs, to build credibility for Bio-01.
- Proposed and submitted speaking opportunities for key experts, such as Joanne Slavin, to present Bio-01 research at major industry events like the 2023 Academy of Nutrition and Dietetics annual meeting.
- Engaged with trade organizations to foster industry support and reduce potential pushback around Bio-01’s market entry.
Results
- Successfully built a network of credible KOLs and healthcare professionals aligned with Brightseed’s mission, creating a foundation for third-party advocacy.
- Secured ongoing opportunities for Brightseed Bio-01 to be spotlighted at industry events, positioning the product as a breakthrough in gut health innovation.
- Established Bio-01’s credibility within the dietary fiber and gut health space, laying the groundwork for a successful market launch and broader industry acceptance.
By strategically engaging influential experts, securing speaking opportunities, and driving science-backed messaging, we positioned Brightseed Bio-01 as a groundbreaking gut health solution, reinforcing Brightseed’s leadership in bioactive innovation.