Pollock Communications Expertise in Public Relations Services
Earned & Paid Media
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Digital Marketing
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Social Media Strategy & Activation
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Brand Building & Repositioning
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Earned & Paid Media
- New product launches and line extensions
- Media events
- Desksides and spokesperson work
- Media monitoring and analysis
- B2B trade and business outreach
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Digital Marketing
- Development and management of social media channels
- Strategy development and in-market campaigns
- Content creation
- Influencer campaigns and partnerships
- Advertising
- Contests and promotions
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Social Media Strategy & Activation
- Strategic development and management of social media channels
- Content creation
- Engagement with followers
- Tracking and measurement
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Brand Building & Repositioning
- Integrated marketing campaign development
- Social influencer outreach
- Website content
- Test market support
- Cause marketing
- Experiential marketing
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Content Marketing
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Research & Analytics
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Cause Marketing
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Influencer Activation
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Content Marketing
- Digital content
- Infographics and visual branding
- Toolkit creation
- Resources and materials
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Research & Analytics
- Conduct market research
- Analyze target triggers and touchpoints
- Develop strategies that drive results
- Provide creative solutions for effective marketing plans
- Track and measure results in real time to affect change
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Cause Marketing
- Identify non-profit partners
- Implement CSR campaigns
- Connect brands with social good and charitable causes
- Build brand image and consumer loyalty
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Influencer Activation
- Celebrity and influencer seeding
- Identify relevant partnerships
- Contract and engagement negotiations
- Spokesperson media training
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Retail Support
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Experiential Events and Activations
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Trade Shows
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Foodservice & School Foodservice
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Retail Support
- Connections at retailers nationwide
- Facilitate in-store sampling programs, tours and events
- Development of custom programs
- Retail dietitian partnerships
- Sales support
- Point-of-sale material development
- Coupon development
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Experiential Events and Activations
- Engage consumers through branded experiences
- Pop-up stores
- Sampling events
- Food trucks
- Promotional partnerships
- Social media activation and event engagement
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Trade Shows
- Ideation to on-site event support
- Trade show exhibit management
- Influencer engagement, outreach and meetings
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Foodservice & School Foodservice
Visit On the Tray, our School Foodservice division, to learn about our results-driven expertise!Close Panel
Scientific Activation
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Strategic Partnerships
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Crisis Communications & Reputation Management
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Web Design & Development
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Scientific Activation
- Creation of Scientific Advisory Boards
- Strategic planning and research direction
- Translating technical science into consumer-friendly news
- Scientific symposia
- Publicizing research
- Preparing and managing research reviews and white papers
- Development of position statements
- Key opinion leader strategy and outreach
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Strategic Partnerships
- Health and nutrition education campaigns
- Healthcare professional and influencer partnerships
- FDA & USDA policy work
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Crisis Communications & Reputation Management
- Reputation management
- Brand protect
- Activist management and preparedness planning
- Managing demonstrations
- Product tampering/recalls
- Ingredient and health issues management
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Web Design & Development
- Craft design
- Build navigation and backend functioning
- Content creation
- Optimize SEO
- Analytics tracking & measurement
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Ready To Work With Us?
If you're looking for a PR partner who shares your vision and passion for health, wellness, and nutrition, we'd love to work with you.